WEBSITE DESIGN
Alex Home Maintenance Services LLC Case Study
The Challenge
When Alex Eells first sat down with our team, his situation was all too familiar. Despite running a quality home maintenance business for over five years, he remained virtually invisible online. No website. No Google Business profile. No social media presence. His entire business relied on word-of-mouth from past customers….great for trust, but terrible for growth.
“I’m turning down jobs because I can’t be everywhere at once,” Alex told us. “But I don’t know how to reach new customers without spending a fortune on ads that might not work.”
We knew Alex needed more than just a website...he needed a complete digital transformation that would:
- Make his services discoverable to homeowners actively searching online
- Showcase his quality work to build immediate trust
- Create an easy way for new customers to book services
- Establish his business as the professional operation it truly was
After learning about his business goals and customers, we developed a multi-pronged approach:
Rather than using cookie-cutter templates, we built Alex a custom WordPress site that perfectly matched his practical, no-nonsense approach to home maintenance. Key features included:
- Mobile-friendly design (since 67% of service searches happen on phones)
- Interactive service map showing exact coverage areas
- Before-and-after project galleries that proved his quality work
- Transparent pricing structure that qualified leads before they called
- Simple online booking system that reduced phone tag and missed appointments
A website alone wouldn't solve Alex's visibility problems. We also:
- Created and optimized his Google Business Profile with service keywords
- Established professional profiles on Yelp and Yellow Pages
- Set up basic social platforms with a 3-month content calendar
- Implemented a simple system for collecting reviews from satisfied customers
Within just 60 days after launch:
- 14 new service bookings directly through the online system
- 8 five-star Google reviews from happy customers
- 3 commercial property maintenance contracts signed (a new business segment)
Most importantly, Alex reported: "For the first time in years, I'm having to hire help because we have more work than I can handle alone. The website is bringing in better jobs too.. people who value quality and are willing to pay for it."
Many service businesses make the mistake of treating their online presence as an afterthought. They slap together a basic website and wonder why nothing changes.
Our approach worked because we built Alex's digital presence around how homeowners actually search for and hire maintenance services. Every element from the prominent service map to the mobile booking system was designed with his specific customer journey in mind.
If you're still relying solely on referrals and word-of-mouth, you're leaving money on the table. Your competitors are claiming those Google searches while you remain invisible.
Let's change that. Contact us for a free digital presence assessment and discover what your service business could really become.